New Dimensions for SGIA & 2019 Conferences

January 31, 2019

With major changes on the horizon for SGIA, this was an exciting year to attend their Congress of Committees. SGIA has always been at the forefront of promoting new printing technologies and diversification within the industry. They embraced the digital revolution early on and have been championing expansion into new diverse markets ever since. To […]

The HCS Marketing Tool Kit

January 17, 2019

Our primary mission at HCS is to develop marketing tools for our clients that set them up for future success. These tools include marketing materials and collateral, such as videos, brochures, and presentations, as well as marketing strategy and data analysis. Whether a brand needs a completely new image, website, or simply a stronger way […]

Recruitment through Marketing

January 15, 2019

As the average age of the business developer keeps increasing, it is more important than ever to recruit new talent into the print industry. In a low unemployment economy, recruiting can be more of a challenge. However, this is essential to maintain a competitive edge and ensure the longevity of the business. The traditional manner […]

Diversifying the Print Revenue Mix

August 17, 2018

In today’s ever-changing marketplace, diversification is key. While the standard print model relied on specialization and boards-per-hour, a shift in focus to retailers and developing customer loyalty has also shifted today’s best practices. Adapting to this market shift can help large format print providers stay viable and sustain customer relationships. Some print companies try to […]