Join Brian Hart for a Printing Sustainability Lunch & Learn

January 13, 2020

You’re Invited! SGP, Sustainable Green Printing Partnership, is hosting a printing sustainability lunch & learn at the REI Flagship store on January 15, 2020, led by Brian Hart of Hart Consulting Services. Printing companies, SGP members, and their guests, are encouraged to attend this lunch time discussion on the importance of sustainable printing. SGP is a […]

A look at PRINTING United 2019

November 19, 2019

The well-known SGIA Expo gave way to the birth of a new larger show this year, PRINTING United, debuting in Dallas, October 23-25, 2019. The SGIA Expo had previously focused the show on large format printing and graphics. As Printing United, SGIA expanded the scope to include commercial offset printing, including in-plant and packaging markets, […]

PRINTING United: The latest trends and why to attend in 2019

September 05, 2019

This year at PRINTING United the community around large format printing is expanding. Observing the evolving market, this looks to be the first of many expansions of attendees and exhibitors. The trend we see at HCS, is owners are looking for new revenue opportunities through vertical integration of fabrication, expanding into the ever-growing experiential environments […]

Enhance Inbound Lead Generation Through Form-Fills

August 07, 2019

While form-fills may seem like a barrier to higher traffic, they can actually improve your overall inbound lead generation. Gated content is a common occurrence in inbound marketing; an individual gives up personal information through an online form in exchange for access to content of value. That content might be a video, article, tool kits, […]

2019 Marketing Strategy: A 3-Prong Approach

July 24, 2019

Is your 2019 marketing strategy cutting through the digital noise? Finding the best practice to reach customers is an ever-changing battlefield in the marketing world. Not only do communication methods and preferred channels evolve, but also which metrics are the most valuable. This 3-prong approach can help organize your 2019 marketing strategy and improve your […]

Is omnichannel marketing really dead?

July 09, 2019

Just when the omnichannel approach has solidified itself as the regularly used and accepted goal for marketing strategists, an article in Forbes, by Steve Dennis, pops up declaring it passé. The tile declares “Omnichannel is dead. The future is harmonized retail.” He has some interesting points, but it’s also important not to get lost in […]

Diversification through PSP partnerships

June 17, 2019

At first glance, the article “Wide-Format for Transactional Printers? It’s Not as Crazy as It Sounds!” might be somewhat alarming to a large (or wide) format PSP. As the market is evolving PSPs are looking for new ways to differentiate their offering in the marketplace, a crowded space even before you have transactional printers diversifying […]

Advice for PSPs entering the Design Marketplace

May 29, 2019

In the increasingly competitive marketplace, Print Service Providers (PSPs) are branching out into new industries to provide large format printing services. One of the key markets prime for large format printing is interior design and décor. From enhancing new properties for sale, adding branding elements to retail spaces or giving residential décor a unique custom […]

Stay informed with our PSP industry reading list

May 09, 2019

With the large format printing marketplace evolving at a rapid pace, it’s all the more important to have an industry reading list to keep in touch with the latest trends and industry developments. Print Service Providers (PSPs) are more and more frequently diversifying their offerings to gain a competitive edge. From design and software services […]

A look at ISA 2019

May 01, 2019

With the SGIA Expo at an end, making way for the upcoming Printing United Expo, this year’s ISA International Sign Expo found its own groove. With lots of traffic at this only slightly smaller exhibition, ISA 2019 had more than 20,000 attendees and nearly 600 vendors. In what makes a for a positive outlook on […]