Our primary mission at HCS is to develop marketing tools for our clients that set them up for future success. These tools include marketing materials and collateral, such as videos, brochures, and presentations, as well as marketing strategy and data analysis. Whether a brand needs a completely new image, website, or simply a stronger way to communicate to their clients, HCS develops the perfect customized marketing tool kit for each client.

Spotlight: May Group

May Group, founded over 70 years ago, specializes in producing custom illuminated signage to deliver visual brand communication for their clients. With their main market solidified in the beverage industry, diversification of product offerings to new vertical markets was a key area of opportunity. Our challenge was to help them craft their messaging and give them the tools to tell their company’s story to a new set of untapped retail markets.

HCS custom tailored a package to provide MayGroup with a complete set of marketing deliverables, along with an implementation strategy to begin their outbound messaging. We redesigned their website, crafted emails, built product presentations, created video marketing, and set up tools for their salespeople to be able to deliver those materials to prospective clients. To make sure May Group could efficiently track new leads and analyze future marketing effectiveness once we had completed our engagement, we provided Salesforce and CRM training to set the team up for success.

The marketing boost from HCS allowed May Group to expand their reach to new markets, including cosmetic pop-up displays, retail signs, and convenience store applications. With the new messaging and materials, May Group could also strengthen their position in their primary markets and approach current clientele with new product ideas.

Our Scope of Work Included:

  • Messaging and Strategy
  • Brand Enhancement
  • Website redesign
  • Outbound email marketing
  • Brochures
  • Videos
  • Presentations
  • Webinars
  • Event & Tradeshow Design
  • Press Releases
  • Salesforce, CRM, and Analytics tools & training