In these competitive times it may be difficult to determine what is missing from a firm’s strategy or communication plan. HCS has over 25 years in the custom manufacturing and graphic communications marketplace. We assist our clients by converting the verbal tradition of selling your business solutions into a strong value proposition that will resonate with your customers and help secure new opportunities.
Brian Hart - The PrincipalHelen Kyte - Independent Retail In-Store Graphics Program Management
Program Management is the process of managing re-occurring campaigns that can be extended into multiple In-Store locations. In-Store Graphics environments pose many challenges in effectively documenting the many variables which lead to proven success in extending campaign specific changes in the In-Store space. Helen has led and worked on teams that have established effective In-Store programs with well known brands like adidas, Nike, Starbucks and Columbia Sportswear. Helen has a deep understanding of the In-Store environment and has effectively trained many teams to be increasingly more effective on tracking site specific details which allow for the reduction of waste when executing In-Store graphic programs.
Clayton Marsh - Creative Direction
Clayton provides the option for creative’s to extend their effectiveness through partnering. He has worked with many retail creative teams and acts as a brand extension partner that get’s it. He is very familiar with the balance between creativity and extending an existing concept to fit multiple site specific location challenges. His eye and experience tell him to design with a forward thinking process, while evaluating projects from final In-store implementation process. Combined his integrated approach lends to saving cost and providing powerful ideas and visual impact In-store.
Minna Jyvala - Senior Designer and Interaction Specialist
Highly technical and a fluent translator of creative direction to tactical implementation.
Extend your in house creative team by allowing them to focus on innovation and our team to extend existing concepts to cite specific details.